About Us

At Gray Line Westcoast Sightseeing, we curate the best tours and attractions available in Vancouver, Victoria, and Whistler — all in one convenient spot.

Our Story

People have many reasons to go exploring. Some explore to learn or make new friends. Others use exploration to connect with specific places or satisfy their curiosity about the world. Ultimately, though, all exploration is rooted in one very human desire: to make something unknown known. By exploring, we shine a light on unfamiliar people, places, and things.

At Gray Line Westcoast Sightseeing, we actively cultivate the need for exploration in our home region. As explorers ourselves, we are always on the lookout for new stories to share and interesting landmarks to peruse. That’s why we are absolutely delighted when guests want to experience the best of Vancouver, Victoria, and Whistler. Tourism gives us the chance to play host and create exceptional experiences that inspire, move, and transform visitors from all over the world. Join us on our journey of exploration!

1984

West Coast City & Nature Sightseeing opens as a family business offering mini-bus rides in the Vancouver area.

2004

Big Bus forms as another family-run business focused on local tourism.

2011

Westcoast Sightseeing partners with the Canadian Breast Cancer Foundation to bring Big Pink Sightseeing to Vancouver.

2012

Big Bus officially merges with Westcoast Sightseeing, a move that combines two family’s dreams into one.

2015

The entire company relaunches as Westcoast Sightseeing.

2017

Westcoast Sightseeing merges with Vancouver Trolley Company to offer a more enhanced service menu.

2018

Westcoast Sightseeing acquires Dinner in the Sky, launches Electric Harbour Tours, and orders the first fleet of clean energy buses in Canada.

2019

Westcoast Sightseeing rebrands and launches as Gray Line Westcoast Sightseeing.

2025

Buses go 100% electric!

2030

100% clean-energy fleet

Our Values

Our values are the absolute foundation for how we conduct ourselves in all areas of business. These five values guide us in internal communications and allow us to make meaningful, lasting relationships with every guest that tours with us. As a reminder of our commitment to guests, community, and each other, each Gray Line Westcoast Sightseeing employee carries a copy of these values on their person at all times.

Through Our Guests’ Eyes

We take the time to understand and appreciate each experience from our guests’ points of view.

Driven To Go Above & Beyond

We have a passionate desire to exceed expectations in everything we do.

Be Respectful & Sincere

We give and earn respect through genuine kindness and consideration to all.

Everything Is A Team Effort

We work towards a common goal through communication, trust, and collaboration. We are loyal, supportive and willing to work together.

Giving Back To Our Community

United Way - Social Purpose Innovator

Our company is proud to be part of the first United Way Social Purpose Business Innovators Lab cohort. We also work with United Way of the Lower Mainland on developing strategy and piloting new tools that help define, refine, and update our Social Purpose.

Canadian Cancer Society

We are the Official Motor Coach Gold Sponsor for the Canadian Cancer Society’s Cops For Cancer Tour de Valley. Cops for Cancer is an annual event that takes place each fall when over a hundred law-enforcement and emergency services personnel from across the province brave all types of weather to complete a 2-week cycle across Vancouver Island, Northern British Columbia, the coast, and Fraser Valley.

Donations made to the Canadian Cancer Society through Cops for Cancer are used to fund life-saving research and support programs aimed at reducing cancer’s impact.

Giving Back To Our Environment

At Gray Line Westcoast Sightseeing we are acutely aware of the influence our daily operations wield upon our natural surroundings. While the path to a sustainable future is undoubtedly long and demanding, we are resolute in navigating it. Our goal is to aggressively curtail greenhouse gas emissions and minimize our ecological footprint.

Strategic Programs

We have been awarded Green Tourism Bronze and are actively working towards earning B Corp Certification. These significant accomplishments reflect our commitment to engaging in responsible business practices and sustainable tourism. Through rigorous assessments and initiatives, we aim to meet the highest standards of social and environmental performance, transparency, and accountability. These certifications underscore our overarching goal of having a positive impact on society and the environment. We align our actions with our values.

Fleet

Gray Line Westcoast Sightseeing stands by our pledge to transition to a 100% clean-energy fleet. We have embarked on a transformative journey that began with the adoption of two electric vehicles into our fleet. Recognizing the broader impact a green approach to tourism can have, we collaborate closely with the City of Vancouver to establish a robust charging infrastructure. This update not only benefits our operations, but also provides the opportunity for other forward-thinking companies to shrink their carbon footprint.

Eco-Conscious Options

Put the vehicle aside for a moment and enjoy some fresh sea air on a self-guided audio walking tour. Included free of charge for our Hop-On, Hop-Off guests is a downloadable app that include two self-guided audio walking tours featuring downtown Vancouver and Stanley Park.